Thursday, February 24, 2011
Anchoring & Achievement
Friday, January 14, 2011
TGIF: Amanda Vega
Good morning, Achievers! It's Friday, which means it's time for another episode of This Goal Is Finished. Today, we are excited to introduce you to Amanda Vega, who is an extremely talented social media maven. Although we could discuss any number of great successes she's had in her professional career, she has graciously opened up about a personal goal she's recently accomplished. Read on and get inspired!

I am Amanda Vega, the CEO of Amanda Vega Consulting, a firm that has been around for 11 years specializing in PR, social media, compliance, and web related services. I began my career over 20 years ago as the 22nd employee of AOL where I was a chat moderator. This is my second company (sold the first one to Ogilvy before the age of 24) and I now have offices in NYC, Phoenix, Dallas, and Shanghai and staff all over the world. I’ve written a book "PR in a Jar" and also contributed to "The Social Media Bible."
Usually I don’t get asked about personal goals, so this is a nice change. I adopted the concept of vision board building about 4 years ago and every New Years actually host a vision board party. In 2010, the main set of goals visually represented were related to becoming healthy. Not to be mistaken for weight-loss (though that was part of it,) the goal was to get my body into as good of shape that my lifestyle and likes would allow in order to hopefully successfully get pregnant with my first child.
I have been working on my career since I was 15. My life has been full of crazy hours and stress, and adventure that is enviable to most. But as I neared 35 I realized that I now had a strong marriage and wanted to explore the next part of my life, which was family: something I had never prioritized before at all.I felt that if I were going to go down the road of bringing a child into the world, I was going to approach it with the same tactical and focused/informed mind that I do my business projects. And everything I read and saw pointed to the fact that (a) getting pregnant, (b) having a healthy pregnancy, and (c) having the healthiest child possible was all related to a healthier lifestyle (exercise, clean food intake, relaxation, flexibility, limited alcohol and no smoking) than I was living. So the goal was imperative.
The first step was committing my mind to the process without feeling that I was somehow giving something up. I had to focus on the positive rather than the “look what I have to sacrifice” point of view.
It’s the same for everyone I suppose. I attend a lot of parties and host a lot of parties. I truly enjoy decadent food and truly hate doing cardio. I found obstacles on every plane ride and business trip (either bad food choices, or my complete lack of discipline when it comes to fine dining.)I had to embrace the fact that I have a certain lifestyle and work within it. With the help of my trainer, we set up a pretty standard list of foods that I like and that I pretty much eat 5 days per week. Food goals became make every MEAL count, instead of every DAY count. That way, if you can have 4 of your 6 meals per day be healthy, you are doing much better than the average person.
I found that I really enjoy doing weights, boxing, etc. So I vowed to never miss the weighted workouts with my trainer. But the cardio is where I have peaks and valleys. The goal really became then moving for 30 minutes per day.
Midyear I invested in a BodyBugg and took it totally seriously. Okay, I was obsessive. And it really did work. Having something obnoxious on your arm that hinders your outfit choices and stares at you like a reminder to do the right thing really helped me.
Weighing myself everyday motivated me. New clothes did as well. Feeling better and more energized was good.
Brian Peitz at Fuzion Fitness in Phoenix – a trainer that isn’t a meathead and that listened to MY lifestyle and worked around it. (No wine isn’t a possibility for me.)The BodyBugg.
My husband getting on board helped as well.
My friends knowing to keep telling me it was working.
Well, we certainly celebrated. When I found out I was pregnant my doctors first reaction was that the original 30 pound weightloss was certainly what made it possible. Then it became a game to keep on track and keep losing while pregnant – something they said was impossible.
My advice is this: you are a different person than everyone else. You have to find what’s right for you and it’s seriously the most simple formula ever: calories in/calories out. Carbs, proteins, times of days to eat, etc. are merely tools to help REFINE weight loss, not requirements to lose. Take it slow -- plan on losing just 1-2 pounds per week. And don’t remove things you enjoy. You can have cake (or wine) – you just have to make sure you offset the intake by moving.
Well, the next goal will be to continue on the journey when the baby comes in February. I still had 20-30 pounds to go toward my goals and have lost another percent of body fat while pregnant. So it will be fun to work with a new set of challenges and also keep going.Wednesday, December 29, 2010
Building Your Network
I knew I wanted to get serious about exercise and I chose to use a personal trainer. I set aside some of my income to pay for a trainer ahead of time, I researched online about what sort of things I wanted out of a trainer, and then I asked my network to tell me about their experiences with personal trainers.
Here's the thing about networks -- a great network is a diverse network. It's pretty likely that most of your closest friends are similar to you -- they went to similar schools, had similar upbringings, do similar jobs, etc. You want to reach beyond the comfort of your immediate circle and to people who know people you wouldn't otherwise have access to. This is why I made sure to tell my coworkers about my weight loss goal. My office is fairly big, and we are pretty diverse in age, geography, educational experiences, etc. If I had just told my friends about my goal, I would not have the trainer I use today. I had to reach out to a diverse group of people to get my desired result.
I cannot stress enough how important it is to reach out to others when trying to achieve a goal. You will be flabbergasted at how "lucky" you are when you do so. Whenever I ask, people seem to have just the right connection I need to make, even when it seems like the people I told would have no experience or expertise in the area I am seeking help. Friday, December 17, 2010
TGIF: Hanna Taddese
Good morning achievers! Matt and I recently met this week's interviewee at a Seth Godin Linchpin event. What Hanna doesn't say in her interview below is that she is the self-proclaimed "biggest fan" of Seth and his work. We have to say, she's doing some pretty cool things herself! Read on to learn more about her & have a great Friday!
My name is Hanna Tadesse, I am a marketing professional in the DMV. I work for BLEN Corp, a tech company that specializes in application/web development & Visual Communications. I handle the client relations at BLEN, most of the work I do relates to marketing and client outreach. You can learn more about BLEN by visiting our blog at www.blencorp.com/blog and following us on twitter at www.twitter.com/blencorp.
In my free time, I volunteer at a local non-profit organization called Artists for Charity. We host a Benefit annually during AIDS week. Every year I feel overwhelmed and end up stressing out on the logistics of our Holiday Benefit. This year, my goal was to delegate and not stress as much.
This goal was important because I needed to learn not to try and take on too many things at once. Delegating not only reduces my stress, but also helps empower our volunteers. The more our volunteers are involved, the more likely they will be to continue helping us in the future. Retaining volunteers is an organizational challenge at AFC, so the more involved volunteers, the better!
First step was reaching out to friends, family, and folks in my network and asking for help. Working with the founder and other AFC members also helped me, because it solidified the problem or the issue I was trying to address. I no longer felt that I was alone in accomplishing my goal.
Waiting for results was frustrating and could have really hindered me from succeeding. I would wait around for volunteers to organize and mobilize, hoping for a surge of emails. But that didn’t happen. Instead I got incremental success, I kept at it and so did my network.
Everyone in the organization helped as we knew we wouldn’t have a successful Benefit without the help of volunteers. There were no ifs or buts about it.
When we saw how many volunteers turned up we were ecstatic! This served our entire organization and especially myself as a lesson learned--asking for help and continually working towards your goal can really make it happen!
Don’t give up! Also, don’t waste time by trying out too many different methods or tactics. Stick to a few tactics that you think work best, trust them to work out and you will succeed.
Next for AFC is to continue growing our volunteer base and expanding the way we advocate, and educate the public about HIV/AIDS. Two minds are better than one, so we embrace our volunteers & supporters, the more the merrier. You can learn more about volunteering at AFC here.Monday, December 13, 2010
Impossible is Nothing
Friday, December 10, 2010
TGIF Interview with Anthony Fasano

Happy Friday, everyone! Welcome to our new TGIF (This Goal Is Finished) campaign. Each Friday, we will feature a successful achiever and ask them 10 questions about how and why they achieved a goal in their lives. We hope you both enjoy the interview, and learn something new or inspirational to keep you moving toward achieving your own goals. Enjoy!

My name is Anthony Fasano, after 10 yearsin the corporate world as a civil engineer, I realized that I had an ability to inspire professionals and help them and their organizations grow. I decided to follow my dream and use my abilities. I mustered up every ounce of courage that I had and left my job in corporate America this past July and started my own coaching/consulting company, Powerful Purpose Associates. I now coach and speak to professionals around the world on the topics of business and career growth and development. In addition to coaching and speaking, I also write daily inspirational e-mails to professionals worldwide known as a Daily Boost from Your Professional Partner. Feel free to take advantage of the free career resources on our website at http://www.powerfulpurpose.com.
My goal was to start a coaching/consulting company without taking out a loan so I could live my passion on a daily basis.
I chose this goal, because I knew that I had a passion and desire to inspire people and help them grow, and I wanted to use it everyday. I knew that by following my passion, not only would I have the career I always dreamed about, but I would also help other professionals achieve their goals and dreams.
I was sitting on my couch a few years ago, and I looked at my wife and I said, “I want to become a coach.” At that point, I did not know much about executive coaching, nor did she, but she looked back at me and said, if that’s what you want to do, I will support you. I spent the next few days researching different coaching schools and the next weekend I found myself driving up to Massachusetts to start a one year program at the Institute of Professional Excellence in Coaching. The rest is history!
The biggest obstacle I faced was people telling me that I can’t, I can’t, I can’t.
They said I can’t:
- Leave a comfortable job with good benefits,
- Support my family with my own business,
- Find enough companies that would want to hire me,
- Start a business in this economy.
Overcoming these obstacles for me was easy; I just stayed focused on my goal and knew I WOULD ACCOMPLISH IT. The key in achieving a goal is believing you will achieve it, no matter what. I surrounded myself with positive people and read positive books and articles. I also found others that had already achieved a similar goal, asked them a lot of questions, and then followed what they did.
The key to staying motivated was surrounding myself with positive, supportive people that helped me along the way. I also read and listened to positive books and information around personal development and success.
My wife was instrumental in me achieving my goal, because even though she recently lost her job and we have two young kids, she supported me 100% the entire time. Once I had her support, I had no doubt at all that it would happen.
When I accomplished my goal, I celebrated it, I enjoyed it and then started setting new goals. We must continue to grow every day! Although I will say that I still realize the benefits of my goal each and every day as it has allowed me to do what I love to do on a daily basis and I will always remember that journey!
Don’t doubt yourself or put limits on yourself because of what others tell you. You can do anything you want to do, as long as you put your mind to it and stay focused on that goal. ANYTHING!
Currently I am working on growing my business and I have a goal of working towards more inspirational speaking and writing in the future!
Wednesday, December 8, 2010
Giving is Achieving
"You get the best out of others when you give the best of yourself." - Harry Firestone
What happens when you reach a 'breaking point' in your goal--when you just can't seem to push through the current challenge or obstacle and figure out how to keep moving forward?
My answer? Stop focusing on yourself!

When I am struggling the most with my own goals, I quickly lose perspective and acquire the Tunnel Vision of Doom. The Tunnel VIsion of Doom (TVoD) sounds a bit like this: "Everything is terrible, and nothing is going right, and nobody likes me...boo-hoo."
When I feel the TVoD starting up in my life, I know it's time to focus on someone (not something, someone) else for a while. Nothing realigns your own perspective on life than being inspired by helping someone else achieve their goals!
A friend of mine is a photographer and videographer in LA. Like many small business owners, he is challenged regularly with having enough customers and revenue to sustain his business. This past week, while his business was light and he could have succumbed to TVoD, he decided to do a pro-bono gig at the Los Angeles Mission for Help Portrait (a great organization--check it out!). When I spoke to him right after the event, and even several days after that, he was so energized and inspired by his service! First, he was able to meet three or four fellow photographers through the Help Portrait project, building his business network. Additionally, the program inspired him to work on building a whole new section of his own business, which will surely help him gain both customers and revenue.
While it may seem counterintuitive, finding a way to help others really will help you achieve your own goals!
How can you achieve your goals? Give a little! Let us know how giving has helped you in the comments!
Tuesday, December 7, 2010
New Year's Resolutions
- by Matt Leedham
It’s that time of year again. As New Year’s Day approaches, many of us are faced with the challenge of choosing (and hopefully sticking to) a New Year’s resolution.
But why do we do this? Why engage in this annual ritual?
The reason for setting resolutions on the first of the year has certainly evolved over the centuries, but a couple of things seem to be clear. The obvious is that the New Year represents a new start, a clean slate, and a chance to press the reset button. Our current interpretation of resolutions likely got its legs from religious traditions. Christians prefer to sacrifice a vice during Lent (e.g. chocolate, alcohol, TV, etc.) and from Rosh Hashanah through Yom Kippur Jews reflect on wrongdoings and seek to improve themselves. Many other religions and cultures share similar traditions during their New Year and high holidays.
This is all very interesting, but how effective are New Year’s resolutions? I’m fascinated by this topic every year when the gym seems to be packed in early January, but empty again in late February.
Professor Richard Wiseman is behind Quirkology, a collection of many interesting studies into daily living. Three years ago, his team tracked over 3,000 people that set New Year’s resolutions, including the most common ones of losing weight, working out, drinking less, volunteering more, etc.
Alarmingly, while 52% of respondents were confident of success, one year later only 12% actually achieved their goal. Yikes!
What he found in his study (and what we have found coaching people on goal achievement) is that you are much more likely to be successful if you set specific, measurable goals that have a deadline. In fact, Professor Wiseman found that 22% of men were more likely to achieve their resolution if they engage in proper goal setting techniques. He also found that telling others about your resolution and seeking support from friends and family was another important factor toward achievement. Specifically, women were 10% more likely to be successful when reaching out to others.
We want you to succeed this year! Here are three things you can do to dramatically improve your ability to succeed this January and beyond:
- Set specific, measurable goals, with deadlines and checkpoints.
- Use your network and resources to achieve your goal.
- Sign up for our Goal Setting Workshop this Saturday (December 11th) where we'll teach you all of this in greater detail!
Friday, November 12, 2010
When Vulnerable is Good!







